Our social media marketing team is made up of experienced experts with real-world experience in helping clients achieve their marketing communications goals.
We are a full-service web design and internet marketing agency – whatever our clients need online, we can provide. But our focus isn’t on selling services to clients – it’s on partnering with our clients to help them achieve their goals. We offer turn-key social media marketing services to our clients including strategy, implementation, and training.
At Denali & Associates we train our clients in using social media, help them to define their strategy and select tactics, and how to measure their SROI (social return on investment). There are a lot of agencies out there who will offer to help you design and implement a full-fledged SMM campaign – but we’re proud of being recognized as one of the few that actually becomes a strategic partner with our clients.
What is Social Media Marketing?
We’d define social media marketing this way: To increase sales by promoting a product or service via social media platforms like Facebook, Google+, Twitter, LinkedIn, Pinterest, Youtube and others, using a range of marketing communications tools and techniques.
Your business needs social media marketing. Social Media is the new PR. It allows you to share community interests. It allows you to brand your business and become a valuable resource for your followers. As of May 2012, more than 50% of all small businesses are active on multiple social networks, and that number will continue to grow.
How we do it:
Step 1: Analysis
We will analyze your current social media efforts, focusing on effectiveness and reach. You’ll receive a detailed report of this audit – with our recommendations on how to proceed effectively.
- Who is your target demographic?
- Who is your target audience? (B2B, B2C?)
- What social networks are most popular among your target audience/demographic?
- What is the objective of your social media efforts? (Drive traffic, increase brand awareness or promote a specific product?)
Step 2: Content
Engaging and unique content is vital to your success. Your customers and leads must want to keep coming back to see what you’ve got to say. This gives you a chance to give away useful bits of information from your industry or field and establish your companies level of expertise. It is also allows you to share with your viewers topics that interest you. After all it’s all about being social and real. Social media is a two way street and is a great way to communicate to your existing and future clients.
The content strategy that Denali & Associates LLC will build for you is based on a number of variables:
- Which social networks are your customers using?
- Your business’ industry and region
- The “voice” you want to project. (Humorous, relaxed, aggressive, highly professional)
Step 3: Execute
Your profiles on each selected network will be professionally designed. We will create graphics for each page to match the look and feel of your company’s website, and will ensure that each post we make is designed to grab the attention of the major search engines.
We will also constantly update your profiles with – in addition to your unique, custom content – promotion of blog updates (with links to the blog), announcements of current deals, company news, and even social network-specific contests and giveaways.
Your social profiles will become “go-to” destinations for current and future customers as they recognize that you not only provide useful information, but also actively answer any questions and comments in a timely manner – they will see you as a source of the knowledge and insight they’re seeking.
Step 4: Reporting
You will receive monthly analytics of each of your social profiles, accompanied by interpretation and recommendations from your strategist. If we are also managing any of your paid targeted social marketing ads (Facebook Ads, Promoted Tweets etc.), you will receive detailed reports on those campaigns as well.
In addition to your monthly reports, you also have full access to our team via phone and e-mail.
Many of the tools used in traditional marketing – advertising, public relations, content marketing, contests and promotions – are also used in social media marketing. The difference is that social media marketing requires a change in focus and attitude that has proven very difficult for some agencies to learn. It’s why hiring an agency built from the ground up to maximize your social media results makes sense: we can guide you through the rapidly changing landscape, and help you avoid costly mistakes while you get the results you want.
Why Bother with Social Media Marketing?
Social media gives business owners powerful tools for reaching thousands of prospects and clients at the click of a mouse. However, you need a strong business strategy and knowledge of online marketing before these tools will deliver measurable return on investment.
We build the metrics and measurement analytics in to our SMM campaigns from the beginning – so you’ll know how to measure the results you get before you spend a dollar on social media marketing. Collecting the right data, and analyzing it with a view towards long-term success, is just part of the strong business mind-set we bring to every client project.
To that end, we’ll help you figure out:
- What exactly am I trying to accomplish with social media and why?
- What are the most pressing challenges that prospective and current customers face, and how can I help them overcome these?
- What are the most effective delivery tools for my messages?
- How can I build enduring relationships and turn strangers into lifetime customers?
It all comes down to your overall plan. An effective social media strategy is all about the big picture. What needs to be accomplished, and why. Once the strategy is in place, we’ll help you move on to the tactics – the where, when, and how – that will implement your strategy.
Your website is the most critical part of your social media strategy. If it isn’t ready to convert browsers into customers, with well-written, easy-to-navigate, attractive pages that are optimized so the search engines can help potential customers find you, then that should be addressed before you invest heavily in a social media campaign. (Got questions about what makes a website “social media ready”? Talk to one of our web experts today.)
In fact, 49% of web users will make a purchase this month based on recommendations they received through a social media site.