The world of brand awareness and adverting has changed but for the better because of the internet. The days of Billboards, radio ads, newspaper ads and the Yellow pages may still exist within the marketing mix, but the power of the internet is quickly trumping these tactics. Today small and midsize businesses can compete equally with the big companies. We know that according to Google 97% of all searches for products and services are starting online first. Just think of how you search for things now. When was the last time you opened up a Yellow pages? Because of these changes it is more important than ever to accept and capitalize on the power of the internet. You can do this by engaging in an SEO plan for your business.
SEO or Search Engine Optimization will help your Website gain better rankings in search engine result pages of Google, Yahoo, Bing etc. and this translates to more targeted visits and essentially to more customers. Getting your business to page one of Google will give your business instant credibility and more importantly trust. Statistics tell us that 75% of consumers stay only on the first page when searching for a product or service and 50% of these people do not check anything else but the first two listings. Consumers are more likely to trust a brand when it appears in the first places when they search for a term rather than brands that don’t have a good web presence. Imagine what being on page one would do for your business in your community or nationally. Imagine two businesses in the same niche, selling similar products at similar prices. One of them has a search engine optimized website and the other one has a non-optimized web presence. With most things being equal, which company do you think is more successful?
Small and medium size businesses that need to build brand awareness either for local purposes or for expanding nationally or internationally need to invest in SEO and gain top positions for the terms related to their business. SEO allows you to dial in to specific search terms phases that your customers are typing in. Your business needs to achieve a page one ranking for those terms so you can capture those customers searching for what you have. This is not the 80’s and 90’s anymore, and the tactics of these times are not as effective anymore. Remember the definition of “Insanity”; doing the same things over and over again and expecting different results. Does this statement characterize what you’re currently doing with your marketing?
SEO is a continuous activity and if you hire a reliable SEO company they will give you the necessary advice so you won’t miss any opportunities. The search engine industry is one of the fastest changing industries in the World. Rules and practices change all the time and a reputable SEO company with a track record of success using ONLY “white Hat” methods can help your company stay ahead of the curve and not be affected by these ever changing rules.
Please, do not underestimate the power of search engines and SEO. Keep in mind, if your competitors are doing SEO and social media marketing then you have to do it as well. If on the other hand they are not doing any of this stuff, then it’s your chance to differentiate and take a step ahead. As a business owner, don’t turn a blind eye to what’s happening around you. If you have an effective website, and you have optimized your website via SEO efforts and managed to move your company to page one of Google, your business is now open 24 hours a day seven day a week. Remember, your customer is doing the same thing you do at home or in the office, they need a product or service and they search on their computer or mobile device to find what they need. If you’re not there, they’re probably finding your competitor.