Denali & Associates Blog

Video Marketing Statistics

By 2014, there will be more mobile Internet users than desktop/laptop users. And 50% of local searches are already done on mobile devices. (Microsoft Tag Mobile Marketing Report, 2011)

4 in 10 shoppers visited a store online or in-person as a direct result of watching a video. (ReelSEO, August 2012)

Video in email marketing has been shown to increase click-through rates by over 96%. In response, the number of marketers planning to use video in email campaigns has increased 5x since the beginning of 2009. (Implix 2010 Email Marketing Trends Survey)

YouTube’s Vice President of Global Content Robert Kyncl said that video would soon be 90% of Internet traffic.(Forbes, 2012)

Online video production will account for more than one-third of all online advertising spending within the next five years. (Borrell Associates Annual Benchmarking Results, 2012)

 

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