Denali & Associates Blog

Pay Per Click Advertising Tips

So you want a targeted ad campaign directed at your specific potential prospects.  Well is could be said that “Pay-per-click advertising is the greatest direct response medium ever created. ” PPC Advertising allows you to target specific traffic to your website, targeted traffic that attracts hot leads and prospects likely to contact and buy from you.

Some business owners have pay-per-click marketing to thank for their entire existence and growth. Others have replaced their traditional advertising budget at a fraction of the cost to advertise online with better results.

Now social media marketing has changed the playing field, However, search engines like Google and Bing still bring 70-90% of all traffic or visitors to websites on average.

What is Pay-per-click Advertising?

Pay-per-click, or “Sponsored Link,” advertising examples can be seen at the top and along the right side of the natural search engine results on most major search engines. It’s a classified ad for the Internet.

You pay only when someone clicks on your ad. The problem is many small business make the mistake of selected to many keywords and phrases.  They don’t do enough research to target phrases that will get results while at the same time not break the bank.  Many look at their bill at the end of the month and are in shock.

Businesses that make the mistake of trying to develop a PPC campaign on their own become frustrated and in many cases loose alot of money in the process.  Seek out an Internet marketing firm that will professionally design your campaigns, Ad groups, and keywords from the ground up with ROI in mind. A firm that has experience in structuring an account in a proven format.  An Internet marketing firm that knows how to avoid the common mistakes and have the know-how to get your pay-per-click campaign profitable quickly.

Your PPC service company should do all the heavy lifting, including:

Keyword generation

Keyword bid management

Writing & tweaking your ad

Keyword to landing page match

Conversion set-up & tracking and Local search Geo-targeting

The power of the the Internet awaits you.  And Pay Per Click Advertising could be just the ticket to help launch your business.

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