So you want a targeted ad campaign directed at your specific potential prospects. Well is could be said that “Pay-per-click advertising is the greatest direct response medium ever created. ” PPC Advertising allows you to target specific traffic to your website, targeted traffic that attracts hot leads and prospects likely to contact and buy from you.
Some business owners have pay-per-click marketing to thank for their entire existence and growth. Others have replaced their traditional advertising budget at a fraction of the cost to advertise online with better results.
Now social media marketing has changed the playing field, However, search engines like Google and Bing still bring 70-90% of all traffic or visitors to websites on average.
Video marketing is the fastest growing trend. Google saw this trend and bought Youtube for 1.65 Billion dollars
And if you can believe it, it was only six years ago that computers got fast enough to even stream video. With dial up. Now it’s the norm. Online video allows you to speak to your customers about your business much more personally. A good video shows the pride you have for your business. It allows you to connect, while at the same time providing information about your Company, product and service.
They say a picture is worth a thousand words, well a 60 second video has 1.8 million impressions on it.
The Video Revolution is here.
YouTube’s Vice President of Global Content Robert Kyncl said that video would soon be 90% of Internet traffic.(Forbes, 2012)
Online video now accounts for 50% of all mobile traffic. Source (Bytemobile Mobile Analytics Report, 2012)
Keep in mind,100 Billion dollars of advertising have moved from Print/TV/ Radio to the Internet. However, the Internet is crowded and you have to stand out. Video is the Key to tell your story, pre-sell and pre-motivate your prospects.
By 2014, there will be more mobile Internet users than desktop/laptop users. And 50% of local searches are already done on mobile devices. (Microsoft Tag Mobile Marketing Report, 2011)
4 in 10 shoppers visited a store online or in-person as a direct result of watching a video. (ReelSEO, August 2012)
Let me share some current data with you.
By 2014 Mobile Internet should take over desktop internet usage
Source: Pew Research center
And Smart Phone sales have become bigger than PC Sales
Source: Microsoft Tag
81% of Mobile searches are driven by speed and convenience
Source: Google nation
And 81% of conversions ( Store Visits, a call, or an online purchases) occur within 5 hrs. of a Mobile search
Source: Google nation
61% of users said that if they didn’t find what they were looking for on a website right away when using their mobile device, they’d quickly move on to another site.
50% of people said that even if they like a business, they will use them less often if the website isn’t